How do I optimize my website with Contentsquare?

Contentsquare AI Assistant

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Give your customers a great digital experience every time

Understand what people are doing on your website or app (and why). Get deep insights into what’s holding users back—even if you have no expertise in analytics.

Trusted by 323,870 growing teams

Fast, powerful insights your whole team can understand

  • Pulse-check your business

See helpful overviews of engagement and conversion, plus customer feedback scores that show you what visitors are thinking.

  • Find and fix issues

Get notified when technical issues happen, so you can resolve them in record time.

  • Reduce friction in key journeys

Ramp up engagement and conversions by smoothing out roadblocks that slow users down.

All the tools you need to start optimizing digital experiences

Contentsquare gives you the right blend of analytics and customer insights to make fast, data driven decisions.

  • Heatmaps

Find new ways to improve any page

See where users move, click, and scroll. Identify what’s working—and what’s not—on every page. Combine heatmaps with customer feedback to answer tough questions about visitor behavior.

  • Session Replay

See everything your customers see

Replay any users journey to quickly find and fix issues. View related survey results and heatmaps for any session replay (and vice versa) to get a complete view of what people are experiencing.

  • Impact Quantification

Instantly gauge which issues to prioritize

Imagine you’ve identified several areas for improvement on your website—which do you tackle first? Impact Quantification shows you how many people are experiencing each issue, so you can prioritize the most important changes.

  • Voice of Customer

Hear directly from the people that matter most

Collect continuous feedback from your users. Harness their insights to improve engagement and boost conversions. Go even deeper by interviewing customers and running user tests on your designs and prototypes.

  • Integrations

Connect your favourite tools to Contentsquare

Integrate Google Analytics with Contentsquare to learn the “why” behind your metrics. Sync with 100+ popular apps to feed survey responses into your collaboration tools, replay sessions for A/B test insights, and more.

Explore all integrations

  • Funnels

Visualize user drop-offs across key journeys

Track where users fall off in multi-step flows like sign-up, checkout, or onboarding. Combine funnels with replays and feedback to understand what’s blocking progress—and how to fix it.

Your free plan includes:

  • 200k monthly sessions
  • 100 monthly survey responses
  • Unlimited heatmaps
  • Funnels
  • Unlimited team members
  • No credit card required

Understand what users do. Listen to what they say.

Contentsquare gives you access to two of our most powerful products, for free. Use them together to get a complete picture of what your users are doing (and why).

Start by analyzing user behavior

Analyze what users do on your website or app—and find out how it affects important outcomes like conversions and sales. Understand what drives engagement and drop-offs by viewing heatmaps, funnel analysis, session replays and more.

Your free plan includes:

  • 200K monthly sessions
  • Unlimited heatmaps
  • Funnels
  • Unlimited team members

![Visual] Capabilities - Surveys - Use Cases - Reduce Churn - User experience feedback](https://images.ctfassets.net/gwbpo1m641r7/2hVp8fsQ7lgfYCRGmSRVbF/9074de8a02ac6b88089b0d21ca451448/Reduce_churn_and_abandonment.svg?w=1920&q=85&fit=fill)

Dive deeper into audience perspectives

Launch AI-powered surveys in seconds to ask your customers why they did what they did. Replay the sessions of users that left feedback, and invite them to follow-up interviews with a click. Finally, validate your UX and design changes with automated user tests.

Your free plan includes:

  • 100 monthly responses (feedback and surveys)
  • 5 user tests or interviews
  • AI survey generator and AI summary reports

Frequently asked questions

  • Can I try Contentsquare for free?

Of course. Rather than a free trial that simply ends, we let you try our Growth plan, which includes more features, for 15 days. When the 15 days ends, we automatically transition you to our free plan.

  • This looks very similar to Hotjar—why?

Hotjar is now part of the Contentsquare group, so you’ll see some of its features in our Growth and free plans. If you need more advanced analytics capabilities, our Pro and Enterprise plans offer deeper levels of insight to your teams.

  • What’s included in your free plans?

When you sign up for our free plan, you get access to both Experience Analytics and Voice of Customer. To help you get started, we offer a competitive freemium plan that’s designed to help you grow. It includes:

  • 200K monthly sessions
    • Session Replay and unlimited heatmaps
    • 100 monthly responses (feedback and surveys)
    • Funnels
    • 5 user tests/interviews
    • AI survey generator and AI summary reports
    • Standard filters
    • 7 integrations
    • Dashboards
    • Unlimited team members

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