# How do I optimize my website with Contentsquare?

### Contentsquare AI Assistant

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Ask me about our platform, features, or how we can help your business.

### Experience Analytics for Digital Marketing Teams

# The conversion toolkit for marketers

Continuously understand user journeys, then optimize content to improve brand engagement and increase conversions—with confidence.

### 792,434 marketers discover actionable insights with Contentsquare every week

## Know what makes your customers click

- 
  Map customer journeys

- 
  Make your content count

- 
  Increase conversions

## Digital marketing insights you wish you’d had sooner

Deliver experiences that people love with our all-in-one experience platform. We connect qualitative and quantitative insights, giving you a single source of truth for understanding your site visitors.

- Journeys  
  See how visitors progress through your site and within your pages. Then simplify and optimize your marketing funnel.  
  [Explore Journeys](https://contentsquare.com/platform/capabilities/journeys/)

- Impact Quantification  
  Learn how visitors interact with every content element on your site and how that impacts their conversion.  
  [Explore Impact Quantification](https://contentsquare.com/platform/capabilities/impact-quantification/)

- Heatmaps  
  Reveal advanced in-page and on-screen behaviors such as clicks, taps, hesitations, scrolls, and swipes.  
  [Explore Heatmaps](https://contentsquare.com/platform/capabilities/heatmaps/)

- Surveys  
  Collect feedback with surveys, interviews, and user tests to make smarter decisions faster.  
  [Explore Feedback](https://contentsquare.com/solutions/use-case/feedback/)

- Contentsquare AI  
  Work smarter, not harder. Contentsquare AI is your always-on, expert analyst that helps your whole team make better decisions.  
  [Explore AI](https://contentsquare.com/platform/capabilities/ai/)

- Integrations  
  Import marketing campaign or A/B test segments from Google or Adobe, then visualize the experience of those customers.  
  [Explore Integrations](https://contentsquare.com/integrations-partners/)

## Understand. Optimize. Convert.

### Visualize visitor journeys to improve acquisition

Track journeys, page by page. Dig deeper and reveal journeys by behavioral segment, acquisition channel, and more. Then craft journeys that people love—with data-backed insights that get everyone on board.

[Explore Journeys](https://contentsquare.com/platform/capabilities/journeys/)

### Is your content converting? Let's find out.

Understand whether your content strategy is working and winning customers to your brand. Attribute increased revenue to investments in content, tell a story about how customers consume content—and how it influences goal completion.

### Give your customers a voice (and your campaigns a boost)

Boost conversions and improve your marketing with continuous feedback. Collect insights on landing pages, learn why visitors don’t convert, run User Tests, schedule Interviews to create messaging that resonates, and much, much more.

## How easyJet Holidays uses Contentsquare to prioritize its product roadmap

+7.3% Increase in revenue

### Products used

- Experience Analytics
- Impact Quantification
- Voice of Customer
- Journey Analysis

## Work faster and smarter with our all-in-one, approachable platform

Contentsquare offers unlimited seats, so you’re free to invite marketing, product, design… and everyone who cares about improving your digital experience!

Product

Get that "aha!" moment by seeing how users engage with your content, where they click, scroll, and encounter obstacles.

Analytics

Learn everything about user behavior, and develop a deeper understanding of needs with qualitative and quantitative data.

Ecommerce

Take the guesswork out of conversion rate optimization by learning why shoppers purchase or abandon their carts.

Design & UX

Figure out what works, what doesn’t, and why—with an easier way to validate ideas and get buy-in for designs.

Technical & IT

Uncover why you’re getting specific feedback, errors, and frustration on your digital properties.