How do I optimize my website with Contentsquare?

Contentsquare AI Assistant

The journey determines the destination

Maximize your travelers’ visits to optimize the entire journey—from booking to arrival—and exceed expectations across every digital touchpoint.

  • +5.3% checkout completion boost

  • $22.5M increase in annual revenue

  • 499% increase in conversion rate

Create seamless customer journeys

In an industry facing constant market disruptions, digital experience is the one constant—the essential channel that customers use to discover, explore, and book experiences. Our all-in-one platform helps travel companies deliver smooth customer journeys that maximize business impact.

Single source of truth

Understand everything from a single Voice of Customer complaint to a bird’s-eye view of your biggest issues—in one place.

Turn lookers into bookers

Stop making assumptions about your customer journey. Get continuous feedback at every step, and the full context to go with it.

Bigger impact

Harness advanced behavioral insights to transform customer journeys. Get confidence that the experiences you’re creating are driving bookings.

How Center Parcs’ data-driven approach led to a $22.5 million increase in annual revenue

$22.5M Increase in annual revenue

Products used

  • Experience Analytics
  • Heatmaps
  • Journey Analysis
  • Session Replay

Improve bookings, boost upsells

From across pages to in-page content interactions—and even error messages—we make it easier than ever to understand your customer experience. Think automated and precision tracking, qualitative and quantitative data, from your sites to your apps.

  • Break down any behavior

Understand how the post-pandemic customer navigates to and through your online booking experience.

  • Understand every segment

Uncover the UX challenges your users face, and see at a glance how issues impact different user segments.

  • Make more of every visit

Assess the quality of post-booking additional upsell and cross-sells, and maximize your potential to turn a visitor into a paying customer.

Provide the best possible guest experience

Deliver digital experiences that don't just meet, but exceed your customers’ expectations—and keep them coming back for more.

  • Use targeted feedback

Launch AI-powered, customizable Surveys in seconds to understand whether you’re really meeting the needs and expectations of travelers.

  • Get x-ray vision

Visualize how travelers are navigating your guest experience workflows across your sites and apps—what makes them experience challenges, drop off, or stay engaged.

  • Optimize the in-app experience

Use our advanced behavioral insights to find out whether customers can easily make changes to their booking or discover and book new services.

I’m really impressed with the tool, and when I saw it for the first time I was blown away. Instead of abstract data and numbers in columns, we can now really see what people are doing on our website. We can see their experience. It’s visual.

Jan-Willem Wilmsen
Digital Specialist, E.ON

Prioritize improvements, maximize business impact

Travelers expect a seamless experience—one that’s free of errors and quick to meet their needs— from the initial booking right through to traveling to their destination.

  • Solve problems faster

Truly understand what problems travelers are experiencing, so you can quickly meet expectations and recover any potential lost revenue.

  • Paint the full picture

See exactly what your user experienced, understand the business impact and get the technical details needed to solve it—fast.

  • Prioritize your fixes

Uncover obstacles and prioritize fixes caused by technical issues, UX blockers and poor web and app performance based on their impact on bookings.

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