# Take engagement and conversions to the next level

Quickly understand everything your users are doing—and why. AI-powered insights from Sense help you create better digital experiences that engage and retain customers.

## AI that does the analysis for you

Jump from questions to actionable insights in minutes, with Sense.

### Understanding digital experience is easy

## Improve engagement and conversion for every journey

Find out how your customers progress from entry to exit—and what made them come back. Discover your biggest opportunities, find sources of frustration, and build more intuitive journeys for key audience segments.

### Core capabilities

#### Heatmaps

See where users click, hover, and scroll, so you can understand where users get distracted—and what grabs their attention. Visualize the performance of each content element on key metrics like attractiveness, engagement, click rate, and conversion.

#### Session Replay

Replay any journey to see exactly what the user experienced—including mouse movements, clicks, taps, and swipes. Haven’t got time to watch individual journeys? No problem. Get a one-click summary that highlights key moments so you can quickly spot issues and focus on what matters.

#### Impact Quantification

Understand how good or bad digital experiences impact key business metrics like conversion rate, revenue, site and app performance, and brand loyalty.

#### Users

Find individual users in Contentsquare to learn more about them. Watch their journeys with session replay, or read a summary to get straight to the key takeaways. Finally, export the segments to find wider trends and launch targeted campaigns.

## Common Use Cases

### Maximize content engagement and effectiveness

View heatmaps to see how users interact with your page, then use our unique zoning analysis to understand how each element on the page performs—and why. Develop hypotheses, run A/B tests, and understand why test variants won or lost.

### Remove blind spots to turn browsers into customers

Monitor key metrics and investigate any drop-offs with the journeys feature. Understand what users do in between clicks and learn how effective individual page elements are.

### Improve customer retention and loyalty

Understand how many sessions it takes to convert and the landing pages that drive results. Dive into each person’s sessions to see what they struggled with—or what caught their interest.

### Align your teams and rapidly go from insight to optimization

Choose from 120+ integrations to bring data from other tools into Contentsquare. Give your entire team access to easily understandable behavior metrics. Instantly share insights about customer segments and A/B test outcomes, and prioritize future changes based on impact.

> “Through Contentsquare, we transformed our digital space, bringing hidden gems to light, removing our internal bias on content and ultimately driving revenue for Early Settler. It's more than just a platform; it's our roadmap to understanding customer behavior, optimizing content, and making every click count.”  
> — Dean Boudewyns, Head of Digital & ECommerce, Early Settler

## Benefits of Digital Experience Analytics

### Get the fast, accurate insights you need to optimize customer experiences

- One click to insights: Powerful visualizations tied to behavior, conversion and revenue
- Keep users moving forward: Optimize your content to boost engagement and minimize abandonment
- Scale experimentation: Run better tests and learn more from the results
- Prioritize impactful changes: Discover which changes will most affect your results

## Frequently asked questions

### What is Experience Analytics?

Experience Analytics shows you what your customers want and experience as they engage with your business online. This helps you with important marketing and customer service goals:

- **Understand customers.** Get actionable insight into their behaviors, impressions, and intent at every touchpoint in their journey. Unique behavioral metrics give your teams a full picture of your customer experience.
- **Take impactful action.** Surface your biggest opportunities and make informed decisions fast with highly visual insights.
- **Build trust.** Support digital accessibility and build trust with customers through personalized experiences that respect your customers’ right to privacy.

### What engagement metrics does Experience Analytics track?

Experience Analytics provides insights into content engagement and attractiveness. It shows you how often users click on an element/zone of your page, or how much time it takes them to go from hovering to clicking. It also attributes conversion and revenue to users’ interactions with content elements and merchandising displays.