# How do I optimize my website with Contentsquare?

### Contentsquare AI Assistant

Want to get to know your users better? Launch surveys instantly with our AI survey generator. Get AI-driven reports with sentiment analyses and aggregated insights. Then dive deeper with session replays.

## Collect and analyze user feedback faster with AI

- **Ask at the right moments**: Place always-on surveys in key parts of your funnel, or trigger surveys after specific events.
- **See the context**: Jump to related session replays to see what the user experienced before leaving feedback.
- **Solve issues fast**: Forward helpful feedback to Jira, Asana, Linear, and Trello directly from Contentsquare.

With Contentsquare, we can understand how users interact with a page, how they navigate, what their real interests are, and what encourages or discourages them to continue their journey on the site.

**Cristina Martinelli**  
User Experience Manager, Calzedonia

## Key features of Surveys

### Get clear answers to important questions

#### Templates & AI

**Launch surveys in seconds**: Tell the AI assistant what you’re working on and it suggests questions for you. Or pick from 40+ survey templates that you can tailor to your audience—it couldn’t be easier!

### Easy customization

**Tailor any survey with a few clicks**: Add your own colors, button copy, and logo to match your brand. Launch simple one-question surveys, or use responsive question flows that adapt to respondents’ answers.

### AI analysis

**Instantly find the answers in your data**: Too busy to analyze your survey data? Let AI do the heavy lifting for you. Easily spot trends with automated tagging or get a quick summary of the main trends in your responses.

### NPS® surveys

**Measure customer happiness**: Use Net Promoter® Score surveys to ask users for a 1-10 rating at key points in their journey. Analyze the results to determine customer loyalty and track how it changes over time.

### Feedback button

**Collect ongoing feedback for continuous discovery**: Add a feedback button to find out what users love, what frustrates them, and what to work on next. Auto-capture screenshots to see what was happening when the user left feedback.

### Quantify issues

**Analyze the impact**: Have your surveys uncovered an issue or complaint? Quickly see how many users made similar comments, and how it affects key goals (like conversions and revenue).

## Common use cases

### Make awesome product improvements faster

Ask users how your product helps them, what new features they want next, and where they’re struggling. See responses for different audience segments to find out which key groups need most.

### Reduce churn and abandonment

**Discover why users are unhappy**: Use exit intent surveys to ask users why they’re leaving your site or trigger popover surveys to appear after users cancel their subscriptions. When users report issues, go straight to related session replays.

### Track customer loyalty and happiness

Use NPS® surveys to measure customer sentiment across different pages. Check your results to see which parts of the customer journey need improvement the most.

### Conduct end-to-end user research

Create segments in Contentsquare to see if there are technical issues or other trends causing a common response (like negative feedback). Then jump to Impact Quantification to quantify the impact of conversion and revenue on your business.

## Discover more

### Easily schedule, host, & analyze interviews

Investigate audience needs and validate product ideas by speaking with the right people.

### Improve the usability of your website

See how users interact with your website or product, in their own time, without guidance from a moderator.

### Reveal user experiences

View the session replay for any individual survey response to get the full picture of the user's experience.