# How do I improve my conversion rates?

### Contentsquare AI Assistant

## See the most important moments in your customer journeys

Replay any journey to see exactly what the customer experienced—including mouse movements, clicks, taps, and swipes. Haven’t got time to watch individual journeys? No problem. Get a one-click summary that highlights key moments so you can quickly spot issues and focus on what matters.

# See what your users see

## Watch real user sessions to spot hesitation, confusion, or frustration, so you know what’s actually happening on your site or app

### Capabilities

- **Benefits**
- **Features**
- **Use Cases**

## Find key insights in seconds

No time to watch session replays? Let Sense, Contentsquare’s AI, find the most impactful moments your customers experienced.

## Understand data faster

Learn more from Journeys, Heatmaps, and survey data by jumping to related session replays.

## Privacy compliant

Contentsquare automatically masks personal information, like card and bank details.

> *I’m really impressed with the tool, and when I saw it for the first time I was blown away. Instead of abstract data and numbers in columns, we can now really see what people are doing on our website. We can see their experience.*  
> — Jan-Willem Wilmsen, Digital Specialist, E.ON

## Key features of Session Replay

### Automatically find the key moments in customer experiences

**Smart Capture**  
Never miss an important insight. Contentsquare can capture all your journey data, letting you see every click, scroll, and mouse movement (with personal data hidden). See where users are interested, frustrated, lost, or encountering errors.

**Session Replay Summaries**  
Spend less time reviewing hours of session replays. Sense, Contentsquare’s AI, automatically distills single or multiple user sessions into a concise overview. Your teams can quickly find UX insights and friction points without sifting through hours of footage.

**Error analysis**  
Quickly find and fix errors that hurt your conversions. See a list of session replays that contain errors, ranked by their impact on conversion. Filter replays by specific criteria—like negative feedback, audience segment, or User ID.

## Common use cases

### Find, understand, and improve key customer experiences

Quickly validate Voice of Customer feedback. Get more context on what users are telling you. Use event-triggered recording to capture sessions that contain feedback or survey responses. Analyze and quantify issues that you identify in Voice of Customer with a single click. Compare the actions of visitors who rated experiences highly or poorly.

### Align your teams to quickly solve issues

Leave comments directly in session replay timelines. Collaborate quickly and easily with different teams by leaving comments in session replays. Speed up fixes and ensure your colleagues are aligned around the biggest priorities.

## Frequently asked questions

- **What is Session Replay?**  
Session Replay is a video replay of an individual user’s session on your website. It allows you to see how users experience your site from their point of view. This includes seeing the user’s own clicks, hovers, and scrolls, and how any errors appeared on their screen.

- **What is the main purpose of Session Replay?**  
The purpose of Session Replay is to confirm a specific hypothesis about the user experience, or to understand why users are behaving a certain way. For this reason, Session Replay is often used to identify struggles.

- **What types of data do session replay tools capture?**  
Session replay tools capture a variety of data, including mouse movements, clicks, scrolls, and form inputs. Some advanced tools may also record network activity and device information. This data empowers you to analyze user behavior comprehensively and make data-driven decisions.

- **How can session replay tools aid in troubleshooting website issues?**  
Session replay tools help you troubleshoot issues by visually inspecting user sessions. When issues arise, such as errors or bugs, you can replay the affected sessions, pinpoint the problems, and implement targeted solutions quickly.