Marketing analytics: why it matters + what to measure
![Visual] Survey retention - stock image](https://images.ctfassets.net/gwbpo1m641r7/3xD9ghYf8jbPKMEwGAJVpi/2c197fc402ee4aec10737501dd1b9291/Indoor_Workspace_with_Women_Using_Laptops_and_Plants.jpg?w=1080&q=100&fit=fill&fm=avif)